Become the Salesperson Everyone Wants to Meet

The Rebel Squadron

The Rebel Squadron is a 6-month immersive sales training experience designed to transform the way you sell, forever. Stop relying on outdated tactics that get ignored. Start grabbing attention, opening real opportunities, and reigniting purpose in your sales career. In just 6 months, you’ll build a pipeline that moves, master emotional intelligence, and reshape how you sell and how you live.

122+

Successful Industries

$11B+

Pipeline Generated

The Rebel approach to sales pushes you out of your comfort zone, creates unforgettable experiences for your prospects, builds hard-to-reach relationships, and drives real personal and professional growth.

Over  $11 Billion in  Pipeline Generated

Reps and teams from major brands have thrived with the Rebel Way, but our biggest wins come from underdogs. Whether you're a rookie, a solopreneur, or selling for a company no one’s heard of, you can build trust, spark conversations, and win without a big name or years of experience.

Google
LinkedIn
Microsoft
ADP
HubSpot
Salesforce
Company logos Company logos

Stu Heinecke

Wall Street Editorial Cartoonist and Author of Drawing Attention, How to Get a Meeting with Anyone, and How to Grow Your Business Like a Weed.

“The Sales Rebellion has the most creative ways to break through to important people, causing people to stop in their tracks and say ‘wait... what!?’... You will be inspired and gain a belief that you can reach anyone and that you BELONG in contact with anyone you want to reach.”

Unlock Benefits

Join the Rebel Squadron Ranks

As a Squadron member, you will deploy exclusive tools that are proven to attract prospects, and get questioning and conversation follow-up strategies that lead to prospects beginning a buying process, or at the very least thanking you for your thoughtful outreach and asking you to stay in touch until the time is right.

01

Creative Campaign Fulfillment

Creative campaigns are hard to keep up with so for 2025 we’re making it easy. Build 3 top-performing campaigns with us, then just send what shows up at your door.

  • Done-for-you campaign materials
  • Proven, high-performing plays
  • Simple execution: open, send, win
  • Solutions for international Rebels

02

Bi-Weekly Situation Room

Get hands-on coaching from a seasoned Rebel with real-world success. In live virtual sessions, you’ll role-play, refine your approach, and learn to close with confidence.

  • Live role-playing of real scenarios
  • Deeper understanding of Rebel tactics and mindset
  • Develop emotional intelligence
  • Authentic ways to way to deals

03

Campaign Creation Forums

You’ll build three top-performing campaigns alongside a creative powerhouse trained directly by Dale Dupree, with everything customized and fulfilled for you.

  • Build 3 proven Rebel campaigns
  • 1:1 creative coaching
  • Custom copy tailored to your industry
  • Full fulfillment handled by TSR team

04

Squadron-Only Forum

Stay sharp and connected in a private Slack channel with Rebel coaches and fellow Squadron mates. Share wins, swap advice, to keep the motivation running high.

  • Direct access to Rebel coaches
  • Real-time feedback and support
  • Community wins, lessons, and laughs
  • A space to grow and have fun

05

Full Access to Rebel Courses

Rebel courses help you build a powerful and consistent pipeline. Our accessible courses cover mindset, pipeline nurturing, and how to implement the full Rebel process.

  • The Full R.E.A.S.O.N course
  • Lifetime access to Rebel education
  • Mindset, pipeline growth, and process
  • Feedback and support from expert coaches

06

The Complete Letter Campaign

Members get three done-for-you campaigns including the Legendary Letters, our most iconic pipeline-generating tool. You’ll also get lifetime access to our creative tutorials.

  • Fulfillment of 3 high-impact campaigns
  • Legendary Letter Campaign
  • 95% of the work done for you
  • Lifetime tutorials for reuse

07

Rebelicious Swag

Most swag is forgettable, but Rebel swag hits different. If you’re part of the Rebellion, you’ll get bold, high-quality gear that actually feels good to wear and rep.

  • Premium swag that doesn’t suck
  • Designed for Rebels, not corporate bots
  • Gear you’ll actually use and love
  • Rep your squad in style

08

Exclusive Rebel Discounts

As a Rebel Squadron member or alum, you get VIP access and special pricing on everything we offer. From coaching, courses, live events, and merch.

  • Discounts on everything we offer
  • First access to new products and campaigns
  • Student and alumni discounts
  • Priority invites to Rebel experiences

Rebel Squadron Sessions

Coaching sessions aren’t classroom-style lectures, they’re interactive, honest, and human. Expect real discussion, personalized feedback, humor, tough questions, and growth.

Here's What We'll Cover

You’ll start shaking up your mindset from Session 1 as you and your fellow Squadron members unpack how sales outreach is still stuck in the past (hint: it hasn’t changed in decades), how Rebels approach it differently, and what it really takes to break free from outdated tactics and fully step into your own Rebellion.

By now, you’ll have built a campaign in the Campaign Creation Forum and it’s already on its way to catching your prospects’ attention. In this session, you’ll put Rebel prospecting into practice: using conversational, curiosity-driven language and adding emotional context that actually lands. The concepts are simple, but what do they really sound like in a live sales convo? Let’s find out.

You’ve heard the fortune’s in the follow-up and it’s true. But the real win is building genuine relationships. In this session, you’ll role-play follow-ups to your Rebel campaigns and learn how to spark real connection while naturally closing the next step by serving, not selling.

Chuck Norris handles objections by saying “Overruled” and moving on, but unless you're Chuck, you'll need a different approach. In this session, you’ll team up with your coach and Squadron to break down real objections, learn how to get prospects talking, drop curiosity-sparking landmines, and know exactly when to walk away.

Trust and credibility are what turn curiosity into real buying intent. You’ve already created an experience with your Rebel campaign—now, this session shows you how to keep that momentum going and deepen the connection in your follow-up.

By now, you’ve had real conversations with prospects who’ve seen your Rebel campaigns. Maybe you’re crushing it—or maybe there’s room to grow. In this session, you’ll call your prospects live while your Squadron listens in, getting real-time feedback from your coach to sharpen your skills on the spot. Uncomfortable? Yep. Worth it? Absolutely.

Even More to Discover

You’re halfway through your Squadron journey, and your second campaign is already in the wild. At this point, things look different: you’ve built pipeline, disqualified prospects, and hit some silence too. This session helps you reset your mindset, tackle new scenarios, and gear up to finish strong.

You’ve heard it before, “tell better stories.” Easier said than done. In this session, you’ll learn why storytelling works in sales, why most reps miss the mark, and how to start using it effectively with just a bit of fine-tuning and practice.

Your Living Pipeline is now packed with characters: “Not Interested,” “Check Back Later,” Whales, Walruses, and more. While most reps lose deals by letting leads slip through the cracks, this session shows you how to follow up with persistence, personality, and purpose, just like a true Rebel.

You’re 75% through your Squadron journey, and your third Rebel campaign is live. In this role-play-only session, bring real convo challenges or fine-tune your talk track, listening skills, and delivery with live practice and coaching to sharpen your edge.

As your Squadron journey nears its end, it’s time to lock in confidence. You’ll go live on calls again—putting feedback to the test, showing off your growth, and proving just how far you’ve come. (Oh, and maybe win some prizes, too.)

This final session brings it all home with a live Q&A, a moment of reflection, and a special guest appearance. Expect laughs, maybe a few tears, and a game plan to keep your momentum strong long after the Squadron ends.

Join the Rebel Squadron

A fun and challenging 6-month mission with 6 other Rebels to execute pipeline-bursting campaigns and get really good at the art of conversational sales.

Kevin "KD" Dorsey

CRO at Finally and Founder of the Sales Leadership Accelerator

“The Sales Rebellion understands that the current rules of sales need to be broke. They will help you build an amazing sales career and build a life that you crave to be a part of.”

Legendary Tales of Rebellion

Derrick Nave's Testimonial
Derrick Nave
Packaging

"March closed out my best month ever with over $100k in gross profit and also my best quarter ever with over $250k in gross profit!"

Corey Fowler's Testimonial
Corey Fowler
Technical Recruiting Specialist

"I set 14 appointments for Net New Business with just 30 letters dropped over the course of a week. It definitely works. Be MEMORABLE!"

Anitza Martins's Testimonial
Anitza Martins
Technology Consulting

"Coming into the program I was having a really difficult time. I’m graduating from the Squadron having gained a ton of confidence."

Jarreau Gilbert's Testimonial
Jarreau Gilbert
Enterprise Sales Account Manager

"I hit over 220% of my annual quota even with ‘old-school’ managers holding me back for half of the year... I believe I could’ve hit over 400% or even 500%."

Rachel Boersma's Testimonial
Rachel Boersma
Cybersecurity

"This is HANDS DOWN in my 25 years of sales the BEST thing I’ve ever done for myself! Thank you all for being so amazing!"

Karan Bhullar's Testimonial
Karan Bhullar
Business Consulting

"The first mindset shift I’ve ever really had. I got away from the transactional thinking and have had so much fun and success delighting my prospects."

Lisa Hardin's Testimonial
Lisa Hardin
Chemicals

"Amazing how much confidence I have now that I realize it’s all about showing I care about them. Can’t thank you guys enough for showing me the Rebel way is THE WAY!"

Kirk Robison's Testimonial
Kirk Robison
Employee Rewards

"The Rebellion has changed the trajectory of my life. What has transpired over the time since I joined is literally hundreds of thousands of dollars in commissions."

Isadora Botello's Testimonial
Isadora Botello
HVAC

"Thank you to the whole team for all the support and Rebel teachings. I'm grateful to be a Rebel Alumni and excited to continue the things that you have taught me."

Don't Take Our Word For It

See what happens when Rebels go all in. Watch the transformation, then join the Squadron and start rewriting your sales story.

Bonus Products

You'll Also Get $1,300 in FREE Bonus Products When You Join

Bonus 1

The ‘Unwritten Story’ Campaign Guide

In addition to The Rebel Letter Campaign, The Unwritten Story Campaign will be fulfilled for you by the Rebellion. This campaign has been responsible for generating business with some of the most recognizable names in the world, including McDonald’s, Darden Restaurants, Marriott International, Shaw Flooring, and Lenovo to name a few. This is the ultimate ‘feel-good’ touch for a prospect and brings a WOW factor that’s stronger than almost any other campaign you could use when reaching out to executives at large companies. And while you’ll have your campaign fulfilled by the Rebellion, this comprehensive tutorial will equip you to do it yourself in the future, if you choose.

Bonus 2

The ‘Rebel Resume’ Campaign Guide

This is the third and final Rebel campaign that we will build with you and fulfill FOR you. The Rebel Resume is another market tool to help you break through the noise of emails, calls, and social messages that your prospects receive on a daily basis. And this campaign isn’t just for prospecting at a current job. Many Rebels have used the campaign to successfully land a new gig!

Bonus 3

The Rebel’s Living Pipeline Postcard Campaign

You will receive 100 postcards (for different sales scenarios) printed and delivered to you from the Rebellion, for sending when the time is right. Even when prospects love your approach, they won’t always be ready to engage immediately in a sales process. Rebels know that the first interaction is just the beginning of a relationship and that the unique experience we bring doesn’t stop at the first touch. Use these simple and hilarious postcards to stay top-of-mind with prospects and become the first and only choice for them when the timing aligns.

Bonus 4

The Ghost Bundle

Ever had a prospect go dark? You’re not alone! Even the strongest Rebels still get ghosted sometimes. Reviving ghosts is best done with audacity, and The Ghost Bundle gives you proven pieces that have plenty of it to help you even further on your way to becoming ‘un-ignorable’.

Bonus 5

How to Start a Sales Rebellion: The Copier Warrior’s Guide to Sales and Life (hardback copy)

This book walks you through the rebellious approach that connects with prospects. On top of that, there’s a life altering truth that resides deep within these pages and is sure to reshape the way you see your life and career. At the highest level, this book deconstructs and redefines the core fundamentals that are required for sales success. It acknowledges the changing nature of the marketplace and equips sales reps and sales leaders with the ability to connect, create, and communicate in the ways that B2 B buyer’s desires.

Bonus 6

Mystery Bonus

We couldn’t be fully rebellious if there weren’t a little intrigue… even though you don’t know what this bonus is, we guarantee you’re going to love it.

Join the
Rebel Squadron

A fun, challenging 6-month mission with six fellow Rebels to master the art of conversational sales.

The Rebel Squadron isn’t for everyone—and that’s how we like it. If you’re looking for quick-fix tricks or sleazy shortcuts to catch prospects in a weak moment, this is not your crew. If you’re not ready to put others’ needs above your own or you think sales is just a numbers game, you’re in the wrong place. But if you want to play the long game, trust in your coaches who’ve been where you are, and are ready to commit to 6 months of all-out Rebellion, then strap in—because the Squadron is where legends are made!