Become the Salesperson They Can’t Ignore
Stop using boring old-school tactics that are easy to ignore. Start arresting attention, opening opportunities, and renewing hope and excitement in your sales career.
An approach to prospecting and sales that places you firmly outside of your comfort zone, The way of the Rebellion will create unique experiences for your prospects, build relationships with people who were previously impossible to reach, and lead to the level of personal and professional growth that may have eluded you in the past.
A fun and challenging 6-month mission with 6 other Rebels to execute pipeline-bursting campaigns and get really good at the art of conversational sales.
Reps and teams from the big-brand logos below have committed to the Rebel Way and flourished, but our most successful Rebels sell for companies you’ve probably never heard of before - with many small business owners and solopreneurs among Rebel alumni.
You don’t have to be a veteran or a household name. Rookies and seasoned reps can build trust and credibility without the aid of experience or company notoriety.
Wall Street Editorial Cartoonist and Author of Drawing Attention, How to Get a Meeting with Anyone, and How to Grow Your Business Like a Weed.
“The Sales Rebellion has the most creative ways to break through to important people, causing people to stop in their tracks and say ‘wait... what!?’... You will be inspired and gain a belief that you can reach anyone and that you BELONG in contact with anyone you want to reach.”
Rebels are known for their creative methods and service to others - as a Squadron member, you will deploy exclusive tools that are proven to attract prospects, and get questioning and conversation follow-up strategies that lead to prospects beginning a buying process, or at the very least thanking you for your thoughtful outreach and asking you to stay in touch until the time is right. This makes it much easier to shrug off the grumps who still hang up on you. 😂
* NEW IN 2025! *
Without a doubt, keeping up with creative campaigns is THE hardest thing for Rebels to do. Even though it’s fun and produces great results, the effort can still be daunting.
To destroy that roadblock, The Rebellion will be doing most of the work for you. You’ll create 3 of the most successful Rebel campaigns with us, and then we’ll take it from there - all you have to do is open up a few boxes that arrive on your doorstep and drop the items in the mail to your prospects (or in-person if you’re in a local territory) If you are an International Rebel student, make sure you click the appropriate button when signing up for the Squadron.
This is where you’ll get practical advice from a long-time Rebel coach with success as an individual rep and in leading teams. You’ll role-play follow-ups and other sales situations in a live (virtual) meet, understand the WHY of Rebel methods, develop deeper emotional intelligence, and learn how to close the next step like a Rebel, not by wearing someone down or catching them in a weak moment.
Work boots required. (or maybe just internet access and an open mind) You’ll be creating three of the most successful Rebel campaigns with a creative kingpin who learned 1:1 from the Leader of the Rebellion himself, Dale Dupree. We’ll refine copy based on your industry, product, and service, and get everything prepped and ready for the Rebellion team to fulfill it for you!
Stay up-to-date and keep your fellow Squadron mates sharp in a private Slack channel, where you can get quick answers and advice from Rebel coaches and your new friends. Share your wins, losses, encourage each other…with maybe some friendly trolling mixed in.
The Rebel Squadron focuses most on the R.E.A.S.O.N. method of prospecting to build a large and healthy pipeline. While that’s the main goal, you’ll have other needs! In addition to feedback from coaches, you’ll have lifetime access to more education through easy-to-digest courses. The R.E.A.S.O.N. course is a no-brainer inclusion, but you’ll also dig further into the healthy Rebel mindset with Roots, get additional insight on pipeline nurturing with The Living Pipeline, and see how Rebels run a sales process with I.N.V.A.S.I.O.N.
Rebel Squadron members get complementary fulfillment of three campaigns, the most well-known of which is the Legendary Letters - our most famous tool for generating billions in pipeline for sellers around the globe. While 95% of this work will be done for you when you’re a Squadron member, your lifetime access to the full tutorial helps add context to the outreach, gives you additional ideas if you want to expand the campaign, and simply provides everything you need if you want to execute it on your own after your time in the Squadron ends.
Fleece sweaters with a company logo. Cheap tumblers. Drawstring bags whose strings fall out after 2 uses. Most swag sucks. But if you enjoy the Rebellion brand, you already know you’ll love every single swag item we send you to represent yourself as a true Rebel in a world of copycats.
Enjoy special rates on everything, from 1:1 coaching, another Squadron, Totality (annual Rebel live event), other Rebel campaign tutorials, courses, and merch. As a current student or alumnus, you get first-look at new products and discounts everyone else wishes they could get.
Coaching sessions are NOT whiteboard-learning, classroom style. They involve discussion, feedback, humor, thought-provoking questions, and growth through times of struggling through as you become more like the person you want to be.
Here’s a brief look at some of the things you’ll be focusing on in the Squadron:
You’ll start shifting some perspectives on communication right from Session 1 as you and your fellow Squadron members discuss how sales outreach is currently done (hint: it’s been the same for decades), how Rebels do it, and what it will take to move away from outdated methods and fully embrace your own Rebellion.
By this point, you will have already created a campaign in a Campaign Creation Forum, and it will be on its way to get the attention of your prospects. In this session, you’ll practically apply concepts of Rebel prospecting - conversational and proactive language, piquing curiosity, and adding emotional context. Simple concepts to understand, but hard to know “What do they actually sound like in a sales conversation?” Wonder no more…
You’ve heard the fortune is in the follow-up…and it’s not wrong. But the ultimate fortune is not some closed sales, but by building genuine relationships. In this session, you’ll live role-play your follow-up to your Rebel campaigns that have arrived in your prospect’s hands. Your coach will show you how to start a relationship in your follow-up and naturally close the next step (demo/meeting/round of golf/glass of bubble tea) by seeking to serve your prospect, not yourself.
Chuck Norris, the ultimate Rebel himself, simply answers prospect objections by saying “Overruled”, and moving on. 🙂 But nobody other than Chuck can do that, so you’re going to practice a different way. You, your Squadron mates, and your coach will discuss what is and what is not an objection, stupid simple ways to help prospects willingly give you more details, how to drop ‘landmines’ that stop your prospect in their tracks and pique their interest, and…when/how to disqualify and move on.
Trust and Credibility - it’s key if you want someone to go from ‘curiosity aroused’ to ‘in an active buying process’. You’ve created an experience for your prospect through your Rebel campaign…in this session, you’ll dig into more ways to continue that experience in your follow-up.
By this point, you’ve had a fair number of conversations with prospects who have received multiple campaign pieces! You might be a Rebel savant and knocking everyone dead with your skills…but it’s more likely you’ve got some things to work on. In this session, you’ll be calling your prospects live while your Squadron listens in! It’s definitely uncomfortable, but amazing for your growth to have this live guidance from your coach right after you’ve talked to a real prospect.
You’re just past the halfway mark of your time in the Squadron, and we’ve already created and deployed your second campaign together! At this juncture of your journey, there are some specific situations and scenarios that are different from when we started. You’ve built pipeline, you’ve disqualified prospects, you’ve had some unresponsive folks…in this session, we’ll discuss the different scenarios, your mindset going into further outreach, and set yourself up for a great 2nd half.
You’ve been told before - “learn how to tell good stories”. Easier said than done. There’s a reason they work, but there’s also good reasons why barely any salespeople effectively use the concept of storytelling. While it takes fine-tuning and practice, applying the concepts you’ll learn in this session to your conversations will be a massive help.
Your Living Pipeline is now full of different members - the “I’m not Interested” gang, the “Give me 6 months” club, Whales and Walruses, and others. Most salespeople let their wildest income dreams leak steadily from their pipeline without even realizing it. But not you, Rebel. This session will help you be the most pleasantly persistent person your prospects have ever met.
You are 75% done with your Squadron, and we’ve created and deployed your 3rd Rebel campaign. This is a role play exclusive session - bring convo scenarios that have stumped you in the field to role-play with your coach. Or if you just need some simple fine-tuning on your talk track, active listening, and other skills, this is a whole session of practice!
While you’re still learning more about the Rebel Way and developing daily, we want to make sure you are supremely confident in your conversations as your Squadron nears its end. You practiced with your coach and fellow Squadron members in the last session, you tested their feedback in the field, and now you get to put it into practice live (again) while calling prospects in the Squadron session. This will be a rollicking session that is so eye-opening for students to see how far they’ve come. And there just might be prizes…
This final session will include a final live Q&A with your coach, a time of review and reflection, and a special guest speaker. There’s sure to be laughs, there might be some tears, and we’ll discuss how to not lose momentum as you leave the Squadron!
A fun and challenging 6-month mission with 6 other Rebels to execute pipeline-bursting campaigns and get really good at the art of conversational sales.
CRO at Finally and Founder of the Sales Leadership Accelerator
“The Sales Rebellion understands that the current rules of sales need to be broke. They will help you build an amazing sales career and build a life that you crave to be a part of.”
March closed out my best month ever with over $100k in gross profit and also my best quarter ever with over $250k in gross profit!
I set 14 appointments for Net New Business with just 30 letters dropped over the course of a week. It definitely works. Be MEMORABLE!
Coming into the program I was having a really difficult time. I’m graduating from the Squadron having gained a ton of confidence.
I hit over 220% of my annual quota even with ‘old-school’ managers holding me back for half of the year... I believe I could’ve hit over 400% or even 500%.
This is HANDS DOWN in my 25 years of sales the BEST thing I’ve ever done for myself! Thank you all for being so amazing!
The first mindset shift I’ve ever really had. I got away from the transactional thinking and have had so much fun and success delighting my prospects.
Amazing how much confidence I have now that I realize it’s all about showing I care about them. Can’t thank you guys enough for showing me the Rebel way is THE WAY!
The Rebellion has changed the trajectory of my life. What has transpired over the time since I joined is literally hundreds of thousands of dollars in commissions.
Thank you to the whole team for all the support and Rebel teachings. I'm grateful to be a Rebel Alumni and excited to continue the things that you have taught me.
You’ll also get $1,300 in FREE bonus products when you join
The ‘Unwritten Story’ Campaign Guide
In addition to The Rebel Letter Campaign, The Unwritten Story Campaign will be fulfilled for you by the Rebellion. This campaign has been responsible for generating business with some of the most recognizable names in the world, including McDonald’s, Darden Restaurants, Marriott International, Shaw Flooring, and Lenovo to name a few. This is the ultimate ‘feel-good’ touch for a prospect and brings a WOW factor that’s stronger than almost any other campaign you could use when reaching out to executives at large companies. And while you’ll have your campaign fulfilled by the Rebellion, this comprehensive tutorial will equip you to do it yourself in the future, if you choose.
The ‘Rebel Resume’ Campaign Guide
This is the third and final Rebel campaign that we will build with you and fulfill FOR you. The Rebel Resume is another market tool to help you break through the noise of emails, calls, and social messages that your prospects receive on a daily basis. And this campaign isn’t just for prospecting at a current job. Many Rebels have used the campaign to successfully land a new gig!
The Rebel’s Living Pipeline Postcard Campaign
You will receive 100 postcards (for different sales scenarios) printed and delivered to you from the Rebellion, for sending when the time is right. Even when prospects love your approach, they won’t always be ready to engage immediately in a sales process. Rebels know that the first interaction is just the beginning of a relationship and that the unique experience we bring doesn’t stop at the first touch. Use these simple and hilarious postcards to stay top-of-mind with prospects and become the first and only choice for them when the timing aligns.
The Ghost Bundle
Ever had a prospect go dark? You’re not alone! Even the strongest Rebels still get ghosted sometimes. Reviving ghosts is best done with audacity, and The Ghost Bundle gives you proven pieces that have plenty of it to help you even further on your way to becoming ‘un-ignorable’.
How to Start a Sales Rebellion: The Copier Warrior’s Guide to Sales and Life (hardback copy)
This book walks you through the rebellious approach that connects with prospects. On top of that, there’s a life altering truth that resides deep within these pages and is sure to reshape the way you see your life and career. At the highest level, this book deconstructs and redefines the core fundamentals that are required for sales success. It acknowledges the changing nature of the marketplace and equips sales reps and sales leaders with the ability to connect, create, and communicate in the ways that B2 B buyer’s desires.
Mystery Bonus
We couldn’t be fully rebellious if there weren’t a little intrigue… even though you don’t know what this bonus is, we guarantee you’re going to love it.
A fun and challenging 6-month mission with 6 other Rebels to execute pipeline-bursting campaigns and get really good at the art of conversational sales.
The Rebel Squadron isn’t for everyone—and that’s how we like it. If you’re looking for quick-fix tricks or sleazy shortcuts to catch prospects in a weak moment, this is not your crew. If you’re not ready to put others’ needs above your own or you think sales is just a numbers game, you’re in the wrong place. But if you want to play the long game, trust in your coaches who’ve been where you are, and are ready to commit to 6 months of all-out Rebellion, then strap in—because the Squadron is where legends are made!